TYRANN MATHIEU FOUNDATION KICKBALL GAME

THE STORY

Tyrann Mathieu, of the Kansas City Chiefs and one of the highest-paid safeties in the NFL, established his foundation to impact the lives of financially disadvantaged youth. He hosts an annual celebrity weekend in his hometown of New Orleans to connect with kids in the community. Capture Sports & Entertainment not only delivered on the request to improve event planning and execution from previous years, but seized a new opportunity to expand the foundation’s reach. We raised awareness of the brand and mission with dozens of organizations that support area youth. We created the “What’s Your Dream” campaign, encouraging kids to share their dreams and what they were doing to reach them. All the kids who submitted their dreams were invited to attend the game with their families. To create additional excitement and camaraderie throughout the weekend, we also secured well-known athletes and entertainers from across the country to join Tyrann in giving back.