SAM MAYER - NASCAR CHARITY CAR PROGRAM
Capture Sports Marketing created a cause marketing program that has never been done before for 17-year-old NASCAR driver Sam Mayer. We secured 16 NBA and NFL athletes whose foundations were featured on Sam’s most visible platform – his car. His cars were custom wrapped for each race to raise awareness for nonprofits including the Kevin Love Fund; California Strong, founded by Brewers’ Ryan Braun and Christian Yelich; and Russell Wilson’s Why Not You Foundation. Nascar.com acclaimed the program to be a “primary example of the power of sports to elevate missions of philanthropy.”