In Focus: Women's sports on the rise

The NCAA Women's Basketball Tournament reported record-setting TV viewership in the later rounds. 

That's led some sports media professionals, like The Athletic's Nicole Auerbach, to proclaim the current state of women's sports as "the new normal."

Chellee Siewert, Owner of Capture Sports & Entertainment, said she agrees. 

The marketing firm has seen more interest in women's sports recently - especially in Wisconsin.