bijan-robinson - the power of example -the brand

To understand Bijan Robinson's brand, one must know the person, the player and the philanthropist. There can't be one without the others. They all coexist to create the Atlanta Falcons running back.

"Having the Bijan brand," Robinson said, "is something that I really take seriously."

The concept of a brand nowadays is rather abstract. It has grown beyond companies and their marketing to include individuals and their platforms. The term can be used to describe Nike, Apple and Google but also Michael Jordan, Derek Jeter and Tom Brady.