Week 13 is the first of the NFL’s two My Cause My Cleats weekends, during which players can wear custom footwear designed to highlight a charity. For Robinson, it will be his own charity, the Bijan Reads initiative, which is part of his Bijan Robinson Foundation.
“There’s a super low rate of literacy in Atlanta with kids, and it’s something I really want to change,” Robinson said. “I think these kids should be having fun reading and learning with it.”