MATT LAFLEUR’S 10 DAYS OF HOPE

THE STORY

Capture Sports & Entertainment connected with Green Bay Packers Coach Matt LaFleur when he wanted to give back for the first time to his team’s home state of Wisconsin. The team created and presented to him the 10 Days of Hope campaign to raise money for and raise awareness of pediatric cancer. During the holiday season, the campaign, presented by Ariens, highlighted 10 families impacted by pediatric cancer and their inspirational messages of hope to others. While they were given gifts for the holidays, they shared their journeys so others know they’re not alone and to raise funds for the Starr Children’s Fund within the Vince Lombardi Cancer Foundation.