END STIGMA. CHANGE LIVES.

THE STORY

Solomon Thomas of the San Francisco 49ers is one of the first NFL players who spoke up about mental health after he lost his sister to suicide and struggled with depression himself. Capture Sports & Entertainment launched the “End Stigma. Change Lives.” campaign with Thomas and added Atlanta Falcons’ Hayden Hurst as an ambassador. Hurst proudly represented “End Stigma. Change Lives” on his cleats during the NFL’s “My Clause, My Cleats” initiative. As part of the campaign, Solomon and mental health patients shared personal stories of pain and hope through videos and a social media campaign. Capture is proud we were able amplify the campaign message by securing 20 news stories at the launch with outlets including NFL Network, SiriusXM, NFL.com, Yahoo News! and others.